Casadei SS18
Founded in 1958, the Italian brand has been combining haute glam and seductive chic in shoe design for decades. As a new comer to the China market with its recent shop opening, Hossack Marketing took the first step to organize press days in Beijing and Shanghai. Through introducing the brand’s philosophy to key editors, stylists and influencers, which then lead to celebrity dressings, Hossack Marketing managed to maximise the exposure both on and off line, continue in strengthening the brand’s presence in China.