LILLIAN LIM (Founder & managing DIRECTOR)

Lillian has over 20 years of experience in fashion and luxury marketing, management and strategic communications. Specialising in the Asia-Pacific region, her network spans media, publishers, celebrities and wholesalers across Greater China and South East Asia. 

Lillian began her career at Prada’s PR & Advertising department in the Asia-Pacific regional office. Her last role was the regional Head of Communications for Bottega Veneta where she spent 7 years spearheading the brand's PR and communications division through an effective strategy encompassing all public relations, advertising, events, marketing, and digital activities in 11 major markets of the region. Since her departure of the corporate life, Lillian established her own business and helped numerous brands to navigate their marketing and communication activities in the Greater China region.

Lillian has worked in Hong Kong, New York, Paris, Milan and currently splits her time between Hong Kong and Shanghai.

do do YEUNG (PARTNER & CHIEF OPERATING OFFICER)

Do Do has accumulated over 25 years’ experience in the Hong Kong and China media industry as a top executive of the Next Media Group, JC Decaux and The Hearst Magazines Group.

Do Do’s last employment was at The Hearst Magazines Group for 15 solid years, managing all business sectors covering print and digital titles of Elle, Elle Men, Elle Deco, Elle TV, Elle Credit Card and Elle Shop E-commerce platform. Prior to leaving the group, Do Do held the position of Brand General Manager of China and was supervising over 300 staff amongst editorial, sales, marketing and project teams. She has successfully strategised and executed the company’s business transformation from a luxury print-focused brand to the market pioneer of multi-platform media channel.  

Do Do has brought a wealth of experience, contacts and strategic leadership to Hossack Marketing in broadening the service scope and achieving outstanding business objectives.

CALVIN LAU (PARTNER & creative DIRECTOR)

Calvin has over two decades of experience in advertising, communications and management, focusing on branding strategy and implementations, through-the-line communications, digital marketing and social media tactics in the Greater China region.

He spent most of his career life at renowned global advertising agencies, specifically McCann Erickson, Ogilvy & Mather and BBDO in various creative and management positions. In 2012, Calvin was appointed as Vice President and General Manager of China by Aquarius, the largest independent digital consultant group in Germany, overseeing their operations in China and Hong Kong. Calvin now acts as partner and strategic director of Hossack Marketing, focusing on digital and social media parameters.

Calvin is a winner of major creative awards, including DMA Gold ECHO Award, Asian Advertising Effectiveness Award and HK4As Award. A native Hong Kong Chinese, Calvin has worked in Hong Kong, Beijing, Taipei and is now residing in Shanghai.